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What's Hot Next. Fashion, beauty, tech, shoes. Avatar in a white hoodie holding a sneaker, on gold glitter.

What's Hot Next

hit or hypeFashion · Beauty honest reviewsTech · Shoes

Worth the hype?
Know first.

The newest in fashion, beauty, tech, shoes and fitness, tried before you buy and reviewed with no sugarcoating. Elevated lifestyle, smarter shopping.

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See this week's findsGet the Hot List

Your Hot Lists

Choose your obsessions

Pick as many as you like. They ride along when you join the Hot List.

This week's finds

On the review table

Tap any find for a closer look and where to get it. Save the ones you want the honest review on.

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Industry hot tips

Shop like an insider

Beauty

Patch test first

Try new skincare on a small area for a day or two before it goes on your whole face.

Beauty

One new product at a time

Add actives one by one so you know exactly what is working, and what is not.

Fashion

Read the fabric tag

The fiber content tells you more about how a piece will wear, breathe and wash than the price tag does.

Tech

Check the warranty before checkout

Know how long it lasts and how to claim it. The best gadget is the one that gets fixed when it fails.

Smart shopping

Know the return window

Viral buys are fun. Being stuck with one is not. Read the return policy before you pay.

Lost treasures

Bring it back

Great products and trends that never got the marketing they deserved. We dig them up, give them the spotlight, and ask: is it time for a comeback?

A white and chrome Shake Weight
The Shake Weight
Illustrated classic braids, buns and updos
Classic updos
Black velour tracksuit with gold rhinestone swirl on the back
The velour tracksuit
Classic lip therapy tins
Heritage beauty icons

Nominate a lost treasure

What do you miss?

Sample form. In the live version, nominations go to What's Hot Next.

The Think Tank

Make good products better

Every review asks one more question: how would we make it better? Shoppers, creators and brands put their heads together, and the best ideas go straight to the makers.

A group gathered together in a bright studio
  1. TriedReal products, used in real life.
  2. ReviewedHit or hype, said straight.
  3. RethoughtThe Think Tank shares how to make it better.
  4. SharedIdeas go back to the brands that can use them.

WHN Originals · concept

The better bottle

The Think Tank's fixes, built in: a soft spout that's kind to your lips and still closes tight, and a rubber handle that bends instead of breaking when it hits concrete. Better, then branded.

WHN Originals bottle concept Two views of a chocolate brown and gold insulated bottle. Closed: a flip cap seals over the spout and a flexible rubber loop handle arches over the lid. Open: the cap flips back to reveal a soft silicone spout. A rubber bumper protects the base. RUBBER LOOP HANDLE FLIP CAP CLOSES DOUBLE-WALL STEEL SOFT SILICONE SPOUT ONE-HAND FLIP BUMPER BASE Flexes on impactinstead of snapping off Seals over the spoutso nothing leaks Cold stays cold Gentle on the lipsno hard plastic edge Opens and clicksshut with a thumb Cushions dropson concrete CLOSEDOPEN
A woman on a mountain peak at sunrise
Campus LabWhere cutting edge startsTeaming up with universities and young designers to find the cool, the functional and the next big thing before anyone else.

Sample form. In the live version, ideas go to What's Hot Next.

The Hot List

First looks, delivered

The newest finds, honest reviews, industry hot tips and weekly deals, in your inbox.

Example details are filled in; change them to test. In the live version, sign-ups go to What's Hot Next.

DermaMD Pink Silk caviar serum

Deal of the week

25% off
DermaMD skincare

Use the code at checkout.

HOLLIE

Your turn

Want something reviewed?

Eyeing something and not sure it lives up to the hype? Send it in and it goes on the review list.

Sample form. In the live version, requests go to What's Hot Next.

Brands and creators

Let's collaborate

Launching something the world has not seen yet, or a talent worth showing off? Send it for an honest review, set up an affiliate partnership, or create something together.

Sample form. In the live version, requests go to What's Hot Next. Honest reviews only: sending a product never buys a good review.

make yourself your latest trend

Elevated lifestyle, honest reviews, and the trends worth your money.

The honest review goes out on the Hot List.

Where to find it
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