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Record label · Brand kit concept

Velvet Voltage

Records

Soft touch. High voltage.

Velvet for the soft, soulful side of the roster. Voltage for the energy on stage. Chrome silver ties it together, the way a pressed record catches light.

Velvet Voltage brand pieces

The brand system

The choices behind every piece: the palette, the type, the mood and the logo in every setting it needs.

Palette

Tap a color to copy it.

Type

Type your business name to see it in this pairing.

Aa
Display and wordmark
Unbounded
Velvet Voltage
Aa
Body and details
DM Sans
Velvet for the soft, soulful side of the roster.
Aa
Taglines
Instrument Serif
Soft touch. High voltage.

Style

The mood every piece is held to, and the logo in each setting.

After darkChrome and neonLoud, then soft
Velvet Voltage logo, on midnight
On Midnight
Velvet Voltage logo, on pearl
On Pearl
Velvet Voltage logo, on cherry pop
On Cherry Pop
Velvet Voltage logo, the mark at three sizes
The mark at three sizes

In the world

Print, packaging, signs and screens, all in one look. Tap a photo to see it larger.

The technology

Built in the brand and handed over with a simple guide.

Working demo

The Drop Room

Pre-save a single, pick a vinyl color and RSVP to the listening party. Watch the texts land.

  • Release pages with a countdown
  • Pre-saves, vinyl reservations and RSVPs
  • A text club for drops and presales
Open the live demoSample business only. Nothing is saved, booked or sent.

Want a kit like this for your business?

Palette, type, logo suite, print pieces and the systems behind them, designed together and handed over.

Start an inquirySee Branding

Velvet Voltage is a fictional brand created by Sproutlets Consulting to show our work.

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