Fern & Fable

Coffee Co.

Slow coffee for busy mornings.

A single fern frond for the mark, warm terracotta for the cups and signs, and a classic serif that reads like a story. Built to be found, chosen and ordered from.

The brand system

The choices behind every piece: the palette, the type, the mood and the logo in every setting it needs.

Palette

Tap a color to copy it.

Type

Type your business name to see it in this pairing.

Wordmark and headlines

Cormorant Garamond

Fern & Fable

Menus and buttons

Jost

A single fern frond for the mark, warm terracotta for the cups and signs, and a classic serif that reads like a story.

Try your business name

Style

The mood every piece is held to, and the logo in each setting.

Slow morningsWarm clayStorybook

Primary on Cream

On Terracotta

On Espresso

The frond at three sizes

In the world

Print, packaging, signs and screens, all in one look. Tap a photo to see it larger.

Want a kit like this for your business?

Palette, type, logo suite, print pieces and the systems behind them, designed together and handed over.

Start an inquiry See Branding

Fern & Fable is a fictional brand created by Sproutlets Consulting to show our work.

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